What is email marketing?
Definition:- In a typical email marketing scenario, an organization builds an email list to reach or inform established and prospective customers. An email list may be complemented by a marketing database that allows for customization, data mining, precise targeting or other purposes. However, ubiquitous and unsolicited email, also known as spam, has made it difficult for ethical email marketers. Most email and Internet service providers (ISP) have significant filters to block spam, so getting legitimate messages across is easier said than done. Given this, email marketing has evolved into a specialized niche in digital marketing.
For bloggers like myself the mantra that "THE MONEY IS IN THE LIST" is very true even today.
So how do you go about email marketing and where do you start? The best way is to get an autoresponder or join a viral email program.
Autoresponder:- An autoresponder is a program or script on a mail server that automatically replies to e-mails. ... For example, a company might set up an autoresponder for their support e-mail address to let users know they have received their support requests.
I personally prefer using a viral email program like Listjoe. It works great because you can send emails to prospects straight away and it is simple to understand plus you can earn money at the same time.This viral emailer can even be used to drive traffic to your site!
Alot can be said about Email marketing but truthfully this video by Richard Woods sums it up.
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