What is Website Traffic?
Definition: Website traffic refers to web users who visit a website. Web traffic is measured in
visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.
Why do you need traffic and why is it important?
Understanding
your website’s traffic is a fundamental step towards optimization.
When updating content, you must keep in mind who the audience will be
and which offers will entice them. Additionally, the quality of website
visitors can change depending on their source.