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TRAFFIC - WHAT IS IT AND WHY YOU NEED IT FOR YOUR BUSINESS

What is Website Traffic?

Definition: Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.

Why do you need traffic and why is it important?

 Understanding your website’s traffic is a fundamental step towards optimization.  When updating content, you must keep in mind who the audience will be and which offers will entice them.  Additionally, the quality of website visitors can change depending on their source.